A new General Practitioner (GP) Registrar recruitment and attraction campaign has launched to strengthening access to primary care across Western and Far West NSW.
Western NSW Primary Health Network (WNSW PHN) is proud to launch the digital campaign, in partnership with local GPs, GP Registrars and practices in Broken Hill, Wellington and Blayney. The digital campaign is running from 16 February to 6 March 2026.
The Big Opportunities, Bigger Impact campaign showcases the professional and lifestyle benefits of regional general practice, highlighting opportunities for full‑scope medicine, strong supervision, community connection and work‑life balance.
The campaign uses place‑based and profile‑led videos to highlight what makes general practice in Western and Far West NSW different.
Campaign highlights include the unique clinical experience, family‑friendly communities, lifestyle and social connection, meaningful patient relationships, and strong supervision and mentorship.
The campaign is being promoted primarily to GP Registrars living and studying in metropolitan and coastal NSW, with the aim of driving awareness, consideration and applications for upcoming training terms.
The campaign also targets medical students, hospital junior doctors and qualified GPs.
Featured in the campaign is GP Registrar, Dr Melad Farraha, who transitioned from metro‑based training as an Australian General Practice Training (AGPT) Registrar to training in Blayney. His story demonstrates that choosing a rural medicine career in the region is extremely rewarding.
“I never thought I would come out to the rural space … but living and working in Western NSW, especially in Orange and Blayney, has given me opportunities and training that I would never have gotten anywhere else.
“I’ve learned that I can manage a lot on my own, even at this early level in my career,” Dr Melad said
WNSW PHN CEO, Brad Porter said that the region is an excellent choice for GP Registrars.
“We often hear GPs and Registrars say that our region provides greater autonomy, shorter commutes, strong community connections and the ability to balance career and personal life, without sacrificing professional development.
“The message to medical students choosing a training location is clear: choose our region for your next placement, for more scope, more connection and more impact,” Mr Porter said.
You can check out the campaign page via our website: Living & Working in Primary Care in Western & Far West NSW
